brand
Brand assets
Everything you need to put Touchline somewhere, kept honest and simple. The logo, the colours, a few house-style posters, and copy you can paste. If you are writing about the project or partnering with us, take what you need.
Logo
Colour
One ink stepped in opacity carries the whole interface. Colour is reserved for data, never decoration, so the red and blue are only ever a team or a number. Gold marks members and the small logo flourish.
Role colours
The badge colours members and verified accounts wear. Founding is the house gold; staff a deeper blue; patrons the classic patronage violet, worn beside the tier; official a clean verified blue for real public figures. Mid-tone, so each reads on both themes.
Typography
System sans, rounded for the mark
Body and headings use the native system sans stack; the wordmark and numerals lean on the rounded system face. Numbers are always tabular so they never shift as they update.
ui-sans-serif, system-ui, -apple-system, "Segoe UI", Roboto, sans-serifCopa ’94, Collegiate cut
The one custom face Touchline ships: a vintage football shirt-number type, used for exactly one thing, the big price and member numbers on the membership cards, so the £9 reads as a squad number. The face carries the £ glyph, so the whole price wears the shirt. Everything else stays in the system stack; this is the single flourish, next to gold.
Collegiate wordmark
The name set in Copa ’94, the shirt-number face, for retro sports lockups. Glyphs are outlined in the SVG, so it needs no font to render and scales to any size. Two colourways, on light and on dark.
Posters
House-style posters in the folk-gouache look: flat matte painting, a golden sun over a pitch-green field, a lone figure in the house red and blue. Three shapes for the places art tends to go.
Painted with scripts/generate-brand.mjs. Prefer flat vector? The dependency-free SVG posters ship alongside these in the same folder.
Description copy
Every match, modelled.
Touchline models every match: an editorial brief before, a live model and market odds during, receipts after.
Touchline turns a fixture into three things. Before kick-off, a researched editorial brief. During the match, a client-side Monte Carlo model and live market odds, side by side. After full time, receipts: every call graded against the result. It is built for people who love the data and the writing behind the game, not the bookmaker's line.
The Touchline name and logo are ours; the assets here are for referring to the project fairly. Please do not restyle the mark, change its proportions, or imply an endorsement we have not given. Club crests and player likenesses are not ours to license and are never shipped here.